2023 State of
Subscription Business
Best Practices and Business Performance Drivers
Subscription Revenue Growth
The path to growing subscription revenue 20% within 12 months
Revenue Calculator
Calculate annual revenue growth unlocked by FlexPay failed payments recovery.
Community.co Case Study
FlexPay recovers up to 52% of failed payments, ensuring continuous access.
Limitless Subscription Growth
Recover the 48% of subscription customer churn caused by all types of failed payments while optimizing customer experience and retention



RECOVERED CUSTOMER
Recover up to 70% more payments and reduce customer churn by up to 48%







Failed payments are mostly caused by friction in the payments ecosystem
Subscription businesses must understand why failed payments occur, so they can apply the proper solutions and avoid the costs they cause
Three failed payment truths
1. Only 12% of declined payments are truly fraudulentMost failed payments are not caused by fraudulent customers or by customers with bad credit cards
2. They are not a collections issueFalse declines occur for all types of customers, including ones with available credit
3. It’s not caused by a single point of failureThere are billions of reasons why a transaction fails

Solving Failed Payments is a Complex Problem
Over 8,000 banks issue credit cards to consumers in North America alone and each uses its own rules for approving credit card authorizations
There are hundreds of different declined payment reason codes returned by banks
Each type of credit card (loyalty cards, gold cards, etc.) has its own approval rule sets
The FlexPay platform delivers the highest failed payment recovery rates while also optimizing critical subscription business priorities
Minimizes retry attempts while delivering maximum recovery rates, avoiding harm to merchant accounts
Optimizes customer experience, customer retention, and LTV following recovery
Invisible Recovery™ avoids customer visibility of failed payments thereby reducing additional churn
Solving failed payments is a complex problem
declined payment reason codes
returned by banks
(loyalty cards, gold cards, etc.)
has its own approval rule sets
The FlexPay platform delivers the highest failed payment recovery rates while also optimizing critical subscription business priorities. FlexPay understands that subscription businesses must recover the customers and revenue lost to failed payments, without sacrificing customer retention and merchant account health.
customer retention, and LTV
following recovery
visibility of failed payments thereby
reducing additional churn

Community.co Case Study
FlexPay has recovered up to 52.4% of failed payments for Community.co, the leading professional community for global leaders, delivering significant improvements in revenue, customer retention, and profit growth.FlexPay Integrations
FlexPay has integrations with the leading billing and payment processing systems to allow fast and easy deployments with your existing payment processes and technologies.
Recover up to 70% of subscription customers lost to failed payments while optimizing customer experience, relationships, and retention.
