The 3Rs for Subscription Businesses
Everybody knows the 3Rs for school children: reading, writing, and arithmetic. These are the foundation for success in school. But did you know there are 3Rs for subscription businesses that are fundamental to their success? These are: Let’s look in depth at each of these. Relationships Subscription businesses have a special relationship with their customers. […]
How to Create a Great Customer Experience
When someone signs up for a subscription, they’re putting their trust in your company and expecting a great customer experience for months to come. If you don’t provide this, there are lots of hungry companies just waiting to snatch away your hard-earned customers. So how can you create a great customer experience? Most subscription customers […]
The Future of Shopping: How Gen Z Has Embraced Subscriptions
Members of Gen Z are digital natives, the first generation to live completely in the internet age. Born between 1997 and 2012, it seems they’ve got a smart phone permanently glued to their hands. While parents might not like this, Gen Z’s attachment to technology is great news for subscriptionbusinesses — this generation uses their […]
Using Artificial Intelligence to Solve the Problem of Failed Payments
When you recover a failed payment you’re recovering a customer, not simply a transaction. This means the way you recover your failed payments must give you the longest uninterrupted lifecycle following recovery. You want to keep the customer for many months to come. To do this, avoid methods that contribute to churn, such as ways […]
The True Cost of Failed Payments
On the surface, growing a subscription business is pretty straightforward. You bill your existing customers, add in your new subscribers, and subtract the number of customers you lose to churn. But what if you can’t get your churn under control? You could end up losing a huge amount of money each month and that’s dangerous. […]
Avoiding Subscription Fatigue: How to Keep Customers Engaged and Excited About Your Company
Monthly memberships are a way of life for most consumers. If there’s a hobby, an interest, or a need out there, there’s a subscription for it. A 2021 study conducted by FlexPay and PYMNTS found that 80% of consumers have at least one subscription, up from 72% the year before. But with this popularity comes […]
Love At First Swipe: The history of dating technology and how failed payment recovery prevents <Br />broken-hearted subscribers
Online dating and dating apps have revolutionized the world of romance. Without these dating solutions, we’d still be shuffling awkwardly on the dance floor trying to catch the eye of that special someone, or even worse…having our mothers fix us up. But did you know that technology has had its proverbial hand in the dating […]
