Give Me a Break! The Easiest Method for Increasing Subscription Customer Retention
Inflation has gone up substantially in the past few months and with it comes higher prices and job insecurity — not exactly the ideal environment for extra consumer spending, even if your subscription product or service is typically well-loved and needed. People are tightening their economic belts and that could mean more churn and reduced […]
The Best Ways to Recover Failed Payments and Save Customers
When you’re running a subscription or SaaS business with recurring payments, having some payments fail each month is to be expected. There’s a huge problem in the payment ecosystem because card-issuing banks decline many legitimate transactions in their attempts to prevent fraud. It’s painful, but true. This leaves subscription businesses scrambling to figure out the […]
I Feel Good! How to Create Positive Feelings About Your Subscription Business
When it comes right down to it, your subscription business is all about relationships. And just like any relationship, there are ups and downs, especially the longer you’ve had a customer. Of course, you want to do anything possible to prevent your customers from breaking up with you. Nobody wants a customer to churn. So […]
Survey Says! Using Customer Feedback to Improve Your Business
Are you looking for ways to improve your subscription business? Using customer feedback is one of the simplest things you can do to make positive change, increase customer satisfaction, and create revenue growth. Some companies may shy away from asking for feedback because they think it only means negative criticism. This isn’t necessarily true. Feedback, […]
Customer Lifetime Value and the Value of Recovery
Consistent revenue growth and profitability are key components of any subscription business but losing customers because of failed credit card payments is a huge barrier. For every new customer you bring in, you could be losing dozens more. Measuring your lost revenue isn’t simply a matter of considering one month’s payment, however. You also need […]
6 Proven Customer Retention Tips for Subscription Businesses
Getting customers is the hard part, right? Now you can just sit back and watch the subscription dollars roll in. Not so fast. While customer acquisition isn’t easy, you can’t relax and forget about your customers after they’ve signed up. If you’re not paying attention to their needs and delivering on your promises, there are […]
The 3Rs for Subscription Businesses
Everybody knows the 3Rs for school children: reading, writing, and arithmetic. These are the foundation for success in school. But did you know there are 3Rs for subscription businesses that are fundamental to their success? These are: Let’s look in depth at each of these. Relationships Subscription businesses have a special relationship with their customers. […]
How to Create a Great Customer Experience
When someone signs up for a subscription, they’re putting their trust in your company and expecting a great customer experience for months to come. If you don’t provide this, there are lots of hungry companies just waiting to snatch away your hard-earned customers. So how can you create a great customer experience? Most subscription customers […]
The Future of Shopping: How Gen Z Has Embraced Subscriptions
Members of Gen Z are digital natives, the first generation to live completely in the internet age. Born between 1997 and 2012, it seems they’ve got a smart phone permanently glued to their hands. While parents might not like this, Gen Z’s attachment to technology is great news for subscriptionbusinesses — this generation uses their […]
Using Artificial Intelligence to Solve the Problem of Failed Payments
When you recover a failed payment you’re recovering a customer, not simply a transaction. This means the way you recover your failed payments must give you the longest uninterrupted lifecycle following recovery. You want to keep the customer for many months to come. To do this, avoid methods that contribute to churn, such as ways […]
