Abstract:

Between subscriber belt tightening and the rising cost of customer acquisition, companies have had to change the way they think about growth. The old mantra of new customer acquisition at any cost has been replaced with the need to simply deliver efficient growth — and to do it as inexpensively as possible. This means you need to focus on keeping the customers you already have. But your retention goals are in jeopardy if the problem of involuntary churn isn’t addressed. This webinar shows how reducing involuntary churn can dramatically increase retention rates and help you achieve the revenue and profit gains you need to meet your business goals. 

In this 25-minute session we:

• Review the current subscription environment and show why retention is more important than ever. 
• Illustrate the differences between voluntary and involuntary churn. 
• Discuss the barriers organizations face when reducing involuntary churn. 
• Examine current retention best practices and reveal the easiest way to reach your growth goals.