Subscription Payment Strategies: Increase Payment Approvals and Lower Merchant Account Risk
Abstract:
Payments are the lifeblood of subscription businesses, and a high-efficiency payments infrastructure is vital to success. Any payments friction that causes breakage or delays in payments generates unnecessary churn, harms revenue, and reduces profits. Drew Edmond, Associate Partner at Glenbrook Partners, and Steve Arentzoff, SVP Marketing at FlexPay, deliver advice that will benefit all subscription businesses whether they are already payment experts or just starting to optimize their payments system.
In this 25-minute live session we share:
- The case for managing merchant account risk scores
- Best practices across the entire payment lifecycle
- How to manage chargebacks and refunds
- How to optimize failed payment retries to avoid harming merchant account risk scores
- How to mine payments data for key insights
Speaker Bio
Drew Edmond
Associate Partner, Glenbrook Partners
Drew is a seasoned payments operations expert with extensive experience optimizing strategies for businesses across the payments value chain. As an Associate Partner for Glenbrook Partners, Drew works directly with merchants to drive cost efficiencies, increase top-line revenue, and elevate customer experiences.
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
