Rising Inflation: How to Keep Subscribers during Economic Uncertainties

Keeping customers happy when budgets are stretched

Summary

Inflation is rising at the fastest pace since the 1980s. In March 2022, adjusted consumer prices jumped 8.5%, rising from 7.9% in February. This continues the ongoing trend of new 40-year inflation highs that have been building for the past 5 months.

While subscription businesses have thrived and grown during the pandemic, new strategies are needed to adjust to changes in the economy, strengthen customer trust, and reduce churn.

During this 20 minute webinar you’ll learn:

  • Simple ways to improve retention
  • The benefits of rewards for brand loyalty
  • The importance of pricing flexibility
  • How to reduce payment friction

Speaker Bio

Leanne Beattie

Head of Communications, FlexPay

Leanne has over 20 years experience developing strategies that help lead brands into effective global communication. These strategies include publications, partnerships, web marketing, social media, and media outreach. Leanne strengthens FlexPay’s corporate reputation by guiding external, digital communications, branding, and corporate social responsibility.

Her passion for words makes her great at simplifying analytics into insights for all.

Robbie Kellman-Baxter profile

Speaker Bio

Robbie Kellman Baxter

Robbie Kellman Baxter is a consultant, author and speaker. She wrote both The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Microsoft and the Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College.

For more about Robbie go to robbiekellmanbaxter.com