Prioritizing Involuntary Churn: Why Good Enough is Not Enough
Abstract:
Subscription companies take churn seriously: you invest significantly in people, processes, and technologies to reduce churn and increase customer retention. The problem is these efforts typically only address voluntary churn. Meanwhile, involuntary churn from people who want to keep using your product or service is often overlooked. And this involuntary churn is where you end up losing customers and revenue.
This webinar dives into the complexities of involuntary churn — including why it is the biggest source of subscriber losses — and offers actionable strategies to solve this problem. You’ll walk away with a new understanding of why involuntary churn should be prioritized as highly as voluntary churn and some actionable strategies to start solving it.
Watch this 25-minute LIVE session to learn:
- Why involuntary churn is misunderstood and the need to prioritize solving it.
- Best practices in organizational design, operations, and reporting to help your company understand and combat involuntary churn.
- Proven strategies to significantly reduce your overall churn rate, leading to substantial revenue and profit gains.
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
