Payments Experience Best Practices
Payments experience design for CX and Retention leaders
Abstract:
The direct connection between retention, revenue, and profits in the subscription business model creates the need to maintain high levels of customer satisfaction and loyalty. A subscriber’s satisfaction with the overall experience plays a key role in the decision to keep their subscription month after month. However, what is often missed is the critical connection between the payments experience and customer satisfaction, and its contribution to customer churn when the experience is negative.
This is your opportunity as a CX and Retention leader to redefine your approach to payments experiences.
In our 25-minute live session together, we cover:
- What best-in-class payments experience designs looks like
- How creating new organization alignment between Finance, CX/Retention, and Operations teams delivers top retention results
- How to reduce customer churn caused by failed payments
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.