How to Create Short-Terms Gains in Subscriber LTV
Guaranteed methods to reduce customer churn and increase customer satisfaction and lifetime value
Did you know that there is a direct relationship between the payment experience of your subscribers and how long they stay subscribed?
Subscription companies are customer-obsessed and invest heavily in delivering a great product and customer support experience. Yet, one of the largest drivers of subscriber churn, your subscriber’s payments experience, is often not given the same attention.
FlexPay’s Darryl Hicks and Optimized Payments’ Sharon Gross will:
- Analyze the payments experience,
- Identify the common problems that harm it and what that costs your business,
- Understand where in their subscriber’s payment experience to focus for short-term LTV (lifetime value) gains.
Viewers will understand the roadmap for how their subscription company can upgrade their payments stack, improve their payments experience, and reduce the customer churn caused by it.
Darryl has been active as a successful serial entrepreneur and technology expert for more than 20 years. A pioneer in Card Not Present sales, Darryl has extensive experience building and managing technologically complex online and offline Direct Marketing businesses. Darryl is the CEO, and Founder of FlexPay, a transaction processing gateway that leverages machine learning to reduce credit card declines, as well as performing transaction cost and risk arbitrage. FlexPay was born out of necessity to optimize the significant volume of credit card processing within his Marketing and e-commerce businesses. Darryl has founded or co-founded several successful B2C and B2B businesses in the past, servicing millions of consumer customers across four continents, successfully exiting from two larger companies (2006, 2011). He has also served on the boards of multiple early-stage companies, holds technology patents, and serves as an active advisor to many e-commerce and Direct Marketing entrepreneurs.
VP Recurring Services, Optimized Payments
Sharon is a payment consultant and account management professional providing clients with payment advisory services focusing on optimal authorization, KPI and fee analysis, with guidance on partner vendors, regulatory compliance, and market landscape.