Hidden in Plain Sight: Best Practices for Subscription Customer Retention:
Fireside chat between Robbie Kellman Baxter (author of The Forever Transaction) and Darryl Hicks (CEO and founder of FlexPay) as they cover the important connection between existing customers and revenue growth.
Listen to the fireside chat between Robbie Kellman Baxter (author of The Forever Transaction) and Darryl Hicks (CEO and founder of FlexPay) as they cover the important connection between existing customers and revenue growth.
During this 20 minute webinar you’ll learn:
- The hidden layers behind negative brand experience and its direct link with customer churn
- The financial value of a recovered customer vs a single month’s recovered transaction
- Failed payment recovery best practices and the importance of invisible recovery
Darryl has been active as a successful serial entrepreneur and technology expert for more than 20 years. A pioneer in Card Not Present sales, Darryl has extensive experience building and managing technologically complex online and offline Direct Marketing businesses. Darryl is the CEO, and Founder of FlexPay, a transaction processing gateway that leverages machine learning to reduce credit card declines, as well as performing transaction cost and risk arbitrage. FlexPay was born out of necessity to optimize the significant volume of credit card processing within his Marketing and e-commerce businesses. Darryl has founded or co-founded several successful B2C and B2B businesses in the past, servicing millions of consumer customers across four continents, successfully exiting from two larger companies (2006, 2011). He has also served on the boards of multiple early-stage companies, holds technology patents, and serves as an active advisor to many e-commerce and Direct Marketing entrepreneurs.
Robbie Kellman Baxter
Robbie Kellman Baxter is a consultant, author and speaker. She wrote both The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Microsoft and the Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College.
For more about Robbie go to robbiekellmanbaxter.com