Accounting for Retention
A new way to measure subscription revenue and profits
Abstract:
The business model for all subscription businesses is built on the predictable revenue that subscriptions provide, whether you are a subscription box service, SaaS software provider, or anything in between. In fact, the subscription business model itself depends on customer retention to drive revenue and profits.
Get ready for an engaging session with Trevor Murphy, COO of FlexPay, and Steve Arentzoff, SVP Marketing, as they decode the secrets of the income statement, demystify the challenges of measuring subscriber retention gains, and unveil an exciting new metric to track the direct financial impact of retention gains.
In this 25-minute session we:
- Analyze the income statement to identify retention gains and their typical manifestation
- Illustrate the typical representation of retention gains within the income statement
- Introduce a new metric for simplifying the assessment of the direct financial influence of customer retention gains
- Provide a benchmark for comparative analysis among subscription-based firms to gauge the effective of retention strategies
Speaker Bio
Trevor Murphy
COO, Flexpay
Trevor is the COO and Co-Founder of FlexPay. He created his first startup while still studying for his Masters in Economics at McGill University. That communication agency grew to seven figures of hourly billing in the first two years, servicing dotcom clients globally. Upon exit, he built and lead the development team at Aptilon, which was later acquired by Indegene. At FlexPay, Trevor manages all day-to-day operations acting as a leader to the senior leadership team. He owns long-term strategy and drives idea creation for new product development along with CEO Darryl Hicks.
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
