2023 State of Subscription Business

First benchmark survey of the subscription industry identifying the best practices of top performing companies

About the Report:

Read the critical learnings from the first comprehensive survey of the subscription industry, and learn how following the best practices of top companies can lead to improvements in customer retention and revenue growth.

The report, in collaboration with PYMNTS, gathered feedback from 200 subscription businesses and provides the first comprehensive overview of the industry. It includes actionable recommendations for improving operational efficiency, increasing customer retention, and accelerating revenue growth.

Key insights:

  • Best practices of top-performing subscription companies
  • The importance of measuring and managing lifetime value
  • Strategies on how to reduce and overcome customer churn