Insights from The State of Subscription Business: Best Practices and Business Performance Drivers
Eye-opening survey findings from 200 subscription industry executives
Gain valuable knowledge that will help you outperform your competitors today!
This interactive webinar revealed the newly identified best practices in operations, KPI management, and organizational structure that top performing subscription businesses are using, and which will help them outperform their peers.
Steve Arentzoff, SVP of Marketing (FlexPay), and Scott Murray, Head of Analytics (PMNTS), highlight critical insights gathered from the first benchmark research survey of the subscription industry, and reveal the best practices that any subscription company can use to improve retention rates, improve operating results, and avoid the worst of the churn problems caused by issues in the payments system.
During the 35-minute conversation, our speakers discussed:
- Eye-opening survey findings from 200 subscription industry executives
- What top performing subscription companies are doing to create a competitive lead in the marketplace
- Why LTV is such a crucial metric, the reasons it is not commonly used, and how to standardize awareness and accountability
- And More!
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
