Transform Subscriber Retention: Focus on Payments Experience
Abstract:
Are you ready to transform your payment processes from a simple back-office function into a mission-critical system that drives revenue and retention? Join us for an insightful webinar featuring Kathy Greenler Sexton, Founder and CEO of Subscription Insider, and Steve Arentzoff, SVP of Marketing at FlexPay, where we dive into the core of what makes payments essential to the overall subscriber experience and why a smooth payments experience critical to your business success.
What you’ll learn:
- Payments & Subscriber Experience: Why payments are central to customer satisfaction.
- Churn Causes: How failed payments contribute to churn and what you can do about it.
- Retention Gaps: Why traditional programs often overlook key churn factors.
- Collaboration is Key: Why retention and CX leaders must manage the people, processes, and technologies necessary for reducing involuntary churn.
- From Transaction to Mission-Critical: Elevating the payments process to drive revenue and retention.
- Measuring Impact: Best practices for assessing churn reduction programs.
- Real-World Success: Case study of companies mastering involuntary churn management..host
Kathy Greenler Sexton
CEO, Subscription Insider
With a strong track record guiding companies through the complexities of content and technology shifts, Kathy has been instrumental in driving growth and achieving successful exits for companies like Individual.com and HighBeam Research. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership and revenue while helping businesses adapt to the rapidly changing digital landscape. A recognized authority in the Subscription Economy, Kathy frequently shares her expertise at industry conferences. She lives in the Greater Boston area with her family, where she enjoys skiing and supporting Boston sports teams. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com
Steve Arentzoff
SVP Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
