Unlocking Retention Secrets: Achieving Subscription Business Success
Abstract:
Subscription businesses are properly obsessed with reducing churn and increasing customer retention because improving these metrics leads directly to increased revenue and profitability. Luckily, specialized technology now exists that can reduce involuntary churn closer to the goal of 0%, which ultimately will eliminate this cause of churn.
In this webinar, Steve Arentzoff, SVP of Marketing (FlexPay), discusses state of the art techniques in reducing involuntary churn and the impact these techniques have on financial performance.
During this 25-minute webinar, you will learn:
- How to evaluate your internal program against the results of a next-gen failed payment solution
- The optimal recipe to blend an internal program with a specialized solution to further reduce involuntary churn
- Best practices of top-performing subscription companies from a recent industry study
Speaker Bio
Steve Arentzoff
SVP of Marketing, FlexPay
Steve is a modern, results-oriented marketing executive with over 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Steve was VP of Demand Generation at Medallia, and Senior Vice President of Global Digital Marketing at Cision.
